Wal-Mart Is a Cost-Leader in Terms of Its Highly Efficient

question 56

Multiple Choice

Wal-Mart is a cost-leader in terms of its highly efficient supply chain and its ability to negotiate steep volume discounts from manufacturers.The retailer executes ________ by passing those savings on to consumers in the form of lower prices.

• A) satisfaction-based pricing
• B) reference pricing
• C) relationship pricing
• D) perceived pricing
• E) efficiency pricing

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Definitions:

Ego

The part of the psyche that mediates between the conscious, the unconscious, and the external world, according to Freudian psychology.

Erogenous Zones

Areas of the body that are particularly sensitive to sexual stimulation.

Id's Pleasure-Seeking Energies

The component of the human psyche in Freudian psychology associated with instinctual urges and drives for immediate gratification.

Psychosexual Stages

The childhood stages of development (oral, anal, phallic, latency, genital) during which, according to Freud, the id’s pleasure-seeking energies focus on distinct erogenous zones.