When the Material Presented First Produces a Greater Effect Than

question 91

Multiple Choice

When the material presented first produces a greater effect than material presented later, this is known as the ________. When the material presented last produces a greater effect than material presented earlier, this is known as the ________.

• A) central route to persuasion; peripheral route to persuasion
• B) recency effect; primacy effect
• C) primacy effect; recency effect
• D) positive message framing; negative message framing
• E) peripheral route to persuasion; central route to persuasion

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Definitions:

Subject

The person, object, or concept that is being discussed or described in a sentence, book, movie, etc.

Collection

An accumulation of objects or data, often gathered or brought together based on a common criteria or interest.

Traditional Square

A logical diagram representing the logical relationships between universal and particular affirmative and negative statements.

Opposition

Resistance or dissent in context to an idea, plan, or entity.