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JUICE MINI CASE: Fruit Fusions Is a Well-Known Producer of Organic

question 87

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JUICE MINI CASE: Fruit Fusions is a well-known producer of organic fruit blended yogurts. It recently decided to start producing fruit juices under the Fruit Fusions name as well. The company's research determined that there was a potential niche market for organic fruit juices packaged in small single servings and sold as an alternative to canned soft drinks typically consumed during lunch. In trying to price the new line of drinks, Fruit Fusions asked consumers what they thought other drinks of a comparable quality cost, and what they considered to be a fair price for this kind of drink. With the slogan "Nothing this good comes in a can," the juice line's print ads feature a brightly colored bottle of juice on a completely white background and are placed in magazines specializing in health and wellness.
-In the JUICE MINI CASE, Fruit Fusions is taking advantage of ________ in extending its brand name association to its new juice line as a means of increasing consumer acceptance of the new product.

Definitions:

Tenebrism

Painting in the “shadowy manner,” using violent contrasts of light and dark, as in the work of Caravaggio. The term derives from tenebroso.

Skiagraphia

Greek, “shadow painting.” The Greek term for shading, said to have been invented by Apollodoros, an Athenian painter of the 5th century BC.

Chromatism

The quality or state of being chromatic, which involves the use of color or the ability to produce color, often used in the context of art and music to denote vividness and diversity in color or tone.

Still Life

A picture depicting an arrangement of inanimate objects.