What Is the Result of a Successful Positioning Strategy and Why

question 39

Essay

What is the result of a successful positioning strategy and why is positioning so important for marketers?

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Definitions:

Net Float

The difference between checks written against and deposited in an account, which affects the balance available in the account.

Collection Float

The time period between when a payment is made by a customer and when the funds become available in the company's account.

Mail Float

The time gap between when a payment is sent via mail and when it is received and processed, affecting the time when the funds become available.

Processing Float

The time difference between when a check is written and when it is actually cleared and funds are deducted from the account.