________ Involves the Transfer of Product Loyalties or Brand Preferences

question 21

Multiple Choice

________ involves the transfer of product loyalties or brand preferences from one generation to another.

• A) Intergenerational brand transfer
• B) Peer socialization
• C) Consumer socialization
• D) Shared shopping experience
• E) Family member socialization

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Definitions:

Hearsay

Evidence that is heard by one person and then repeated to another.

Anecdotal Evidence

Evidence based on personal testimonies.

Testimony

A formal written or spoken statement, especially one given in a court of law.

Experience

The knowledge or skill acquired by a person through direct involvement in or exposure to events or activities over time.