According to Pavlovian Theory,________

question 75

Multiple Choice

According to Pavlovian theory,________.

• A) learning can occur only when responses are overt
• B) conditioned learning results when a stimulus that is paired with another stimulus that elicits a known response serves to produce the same response when used alone
• C) each aspect of the marketing mix must reinforce the others if cues are to serve as the stimuli that guide consumer actions in the direction desired by the marketer
• D) there is a limit to the amount of repetition that will aid retention
• E) learning depends on the ability of individuals to generalize