HSBC Positions Itself as "The World's Local Bank

question 96

Multiple Choice

HSBC positions itself as "the world's local bank." A recent advertising campaign consisted of about 20 ads centered on the theme that "different values make the world a richer place." HSBC used different cosmetic variations in their ads while repeating the same advertising theme is an attempt to avoid ________.

• A) advertising wearout
• B) the three-hit theory
• C) stimulus differentiation
• D) rehearsal
• E) stimulus generalization

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Definitions:

Fair Market Price

The price of a good or service that is agreed upon by both buyer and seller, under no pressure, in an open and competitive market.

Redeemed

The act of exchanging something, such as a bond or coupon, for value, often for cash or goods.

Unamortized Discount

The portion of a bond discount that has not yet been expensed to interest expense over the bond's life.

Carrying Value

The book value of an asset as reflected in a company's financial statements, calculated as the original cost minus accumulated depreciation.