________ Are More Effective at Generating Recall and Familiarity with a Product,whereas

question 21

Multiple Choice

________ are more effective at generating recall and familiarity with a product,whereas ________ generate cognitive activity that encourage consumers to evaluate the advantages and disadvantages of a product.

• A) Distributed communications; massed communications
• B) Interference effects; involvement effects
• C) Pictorial cues; verbal cues
• D) Narrow categorizers; broad categorizers
• E) Copy tests; recognition tests

---

Definitions:

Leader Effectiveness

The degree to which a leader is successful in achieving desired outcomes for their group or organization.

External Locus

The belief that external forces, rather than personal actions, control one’s life and outcomes.

Socialized Power Motivation

It describes a drive to use power for the benefit of others or the collective, rather than for personal gain.

Personal Integrity

Adherence to moral and ethical principles, demonstrating honesty and consistency in actions and values.