A Trait Characterized by the Need for Varied,novel,and Complex Sensations

question 22

Multiple Choice

A trait characterized by the need for varied,novel,and complex sensations and experience,and the willingness to take physical and social risks for the sake of such experience,is known as ________.

• A) optimum stimulation level
• B) sensation seeking
• C) variety-novelty seeking
• D) need for uniqueness
• E) need for cognition

Identify the key demographic segments relevant to market segmentation for small retailers and service providers.

Understand the characteristics and preferences of Generation Y or millennials.

Formulate effective human resource strategies for managing a workforce predominantly composed of Generation Y employees.

Describe the concept and implications of organizational downsizing.

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Definitions:

Entrepreneurs

Individuals who initiate, manage, and assume the risks of a business venture in order to bring new products, services, or ideas to the market.

Ambiguity

The quality of being open to more than one interpretation; vagueness or uncertainty.

Small Business

An independently owned and operated company that is limited in size and in revenue depending on the industry.

Strategic Standpoints

Positions or perspectives taken with the intention of achieving long-term goals or objectives.