Product Information Stored in Memory Tends to Be Brand Based

question 50

True/False

Product information stored in memory tends to be brand based.

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Definitions:

Classical Conditioning

A learning process that occurs when two stimuli are repeatedly paired; a response that is at first elicited by the second stimulus is eventually elicited by the first stimulus alone.

Responding Increases

The enhancement in the frequency or intensity of a behavior or reaction due to stimulation or reinforcement.

Pavlov's Experiment

A classical conditioning experiment by Ivan Pavlov demonstrating that dogs could be trained to salivate in response to a neutral stimulus when associated with food.

Electric Shock

A sudden discharge of electricity through a part of the body, causing a sharp and often painful sensation.