SHAMPOO MINI CASE: Shimmer Is a Well-Known Brand of Shampoo

question 51

Multiple Choice

SHAMPOO MINI CASE: Shimmer is a well-known brand of shampoo that is recognized as being endorsed by the hair dressers of Hollywood stars.Consumers who are highly attuned to social risks associated with personal beauty products perceive that Shimmer shampoo is a high quality shampoo formulation that won't damage hair and renders hair easily to manage and style.The company has recently come out with a line of conditioners under the Shimmer brand name in the hopes that consumers will carry their perceptions of Shimmer shampoo over to the new line of conditioners.
-In the SHAMPOO MINI CASE,Shimmer conditioner is considered a ________.

• A) product form extension
• B) product line extension
• C) product category extension
• D) product stimulus discrimination
• E) Pavlovian product

---

Definitions:

Real Hourly Earnings

Refer to the purchasing power of an hour's work, adjusted for inflation, indicating the real value of wages over time.

Productivity

The measure of efficiency depicted as the ratio of total output produced to a total input used, often used to gauge the efficiency of production or economic performance.

Occupational License

A form of certification or permit indicating that an individual is qualified to carry out a specific job or profession.

Labor Market

The supply and demand for labor, where employers seek to hire workers and workers look for jobs.