Unexpected Message Elements Pierce Consumers' Perceptual Screens and Improve the Memorability

question 47

True/False

Unexpected message elements pierce consumers' perceptual screens and improve the memorability of an ad when these elements are relevant to the advertising message.

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Definitions:

Ad Hominem

An argument or reaction directed against a person rather than addressing the person's arguments or contentions.

Gold

A chemical element with the symbol Au (from Latin: aurum) and atomic number 79, valued for its properties as a precious metal, conductor, and component in jewelry and electronics.

Notorious Liar

A person who is widely known for their persistent dishonesty or deception.

Argument

A set of statements where one or more premises are used to provide support for a conclusion.