Unexpected Message Elements Pierce Consumers' Perceptual Screens and Improve the Memorability

question 47

True/False

Unexpected message elements pierce consumers' perceptual screens and improve the memorability of an ad when these elements are relevant to the advertising message.

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Definitions:

Standard Deviation

Standard Deviation is a statistical measure that quantifies the amount of variation or dispersion of a set of data points from their mean.

Return On Investment

A performance measure used to evaluate the efficiency or profitability of an investment, calculated by dividing the benefit (or return) of an investment by the cost of the investment.

Training

The process of enhancing the skills, capabilities, and knowledge of employees for performing specific jobs.

ROI Calculation

A financial metric used to evaluate the efficiency and profitability of an investment, calculated as the return on investment divided by the cost of the investment.