Which of the Following Is True of Consumer Ethnocentrism

question 19

Multiple Choice

Which of the following is true of consumer ethnocentrism?

• A) Consumers who are highly ethnocentric tend to evaluate foreign-made products for their extrinsic characteristics
• B) Ethnocentrism has been found to vary by country and product.
• C) Marketers successfully target ethnocentric consumers by stressing the foreign origin of their products in their promotional appeals.
• D) Consumers who are nonethnocentric are likely to feel that it is inappropriate or wrong to purchase foreign-made products.
• E) Consumers that have the most knowledge about a product are more strongly influenced by country-of-origin perceptions than consumers who know little about the product.

---

Definitions:

Real Wages

The buying power of salaries, factoring in inflation, shows the amount of products and services that can be purchased.

Labor Demand

The total quantity of workers that employers want to hire at a given wage rate, reflecting how employment levels vary with changes in wage or the economic output.

Nominal Wage

The wage measured in current money or monetary units, without adjusting for inflation.

Real Wage

Wages adjusted for inflation, reflecting the actual purchasing power of income earned from labor.