In a Consumer Behavior Context, A(n) ________ Might Consist of a Well-Known

question 5

Multiple Choice

In a consumer behavior context, a(n) ________ might consist of a well-known brand symbol that implies quality, whereas a(n) ________ might consist of new products bearing the well-known symbol.

• A) unconditioned stimulus; conditioned stimulus
• B) conditioned stimulus; conditioned response
• C) unconditioned stimulus; unconditioned response
• D) conditioned stimulus; unconditioned stimulus
• E) unconditioned response; conditioned response

---

Definitions:

IPA

India Pale Ale, a style of beer characterized by a higher proportion of hops which originally preserved it for the long voyage from England to India.

HMO

A Health Maintenance Organization, a type of health insurance plan that restricts coverage to care from doctors who work for or contract with the HMO.

PPO

Preferred Provider Organization, a healthcare plan that offers members reduced rates if they choose healthcare providers from within a prescribed network.

Contracted Services

Professional services provided by an outside party under the terms of a contractual agreement.