________ in Ads Involves Changing Some of the Aesthetic Characteristics

question 26

Multiple Choice

________ in ads involves changing some of the aesthetic characteristics of an ad while repeating the same advertising theme.________ in ads involve changes in advertising content across different versions of an advertisement.

• A) Cosmetic variations; Advertising wearout
• B) Substantive variations; Cosmetic variations
• C) Cosmetic variations; Substantive variations
• D) Stimulus generalization; Stimulus discrimination
• E) Advertising wearout; Substantive variations

---

Definitions:

Public Relations

The strategic communication process that builds mutually beneficial relationships between organizations and their publics.

Persuasion Strategy

A method used to influence the attitudes, beliefs, or behaviors of others through communication.

Engagement Strategy

A plan aimed at increasing involvement and interaction between an organization and its stakeholders or customers.

Multinational Organizations

Companies or businesses that operate in multiple countries, managing production or delivering services in more than one country.