In ________, the Marketer Adds Related Products to an Already

question 47

Multiple Choice

In ________, the marketer adds related products to an already established brand.

• A) product form extensions
• B) product category extensions
• C) product line extensions
• D) product differentiation
• E) product generalization

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Definitions:

Secure Sockets Layer (SSL)

Technology that secures a website by encrypting information and providing authentication.

Online Shopping Transactions

Financial transactions made over the internet involving the buying and selling of goods or services.

Payment Fraud

Illegal transactions aimed at deceitfully obtaining money, goods, or services by manipulating payment processes.

Chargeback

A transaction reversal usually initiated by the cardholder's bank, intended to serve as a form of consumer protection from fraudulent activity.