How Do Some Marketers Make Use of the Concept of Stimulus

question 22

Essay

How do some marketers make use of the concept of stimulus generalization?

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Definitions:

Coronary Artery Bypass

A surgical procedure to improve blood flow to the heart by rerouting blood around clogged arteries.

Knee-Replacement

A surgical procedure to replace a damaged or diseased knee joint with an artificial joint.

Cataract Removal

A surgical procedure to remove the clouded lens of the eye and, in most cases, replace it with an artificial one to restore vision.

Radical Mastectomy

A surgical procedure that involves the removal of one breast, along with the underlying chest muscles and lymph nodes to treat or prevent breast cancer.