In Addition to Segmenting Markets in Terms of Cultural Factors,marketers

question 49

Multiple Choice

In addition to segmenting markets in terms of cultural factors,marketers also segment societies into smaller ________ that consist of people who are similar in terms of their ethnic origin,customs and ways of behavior.

• A) micromarkets
• B) individual markets
• C) racial subcultures
• D) subcultures
• E) microsocieties

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Definitions:

Human Resource Management

The strategic approach to the effective management of an organization's workers so that they help the business gain a competitive advantage, including recruitment, training, and employee development strategies.

Limited Resources

The situation in which the availability of resources (such as time, money, and human skills) is restricted or not sufficiently available to meet demand.

Limited Resources

The condition of having finite assets available, necessitating the prioritization and efficient management of resources.

Management Process

The systematic approach involving planning, organizing, leading, and controlling to achieve organizational goals efficiently.