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In Addition to Segmenting Markets in Terms of Cultural Factors,marketers

question 49

Multiple Choice

In addition to segmenting markets in terms of cultural factors,marketers also segment societies into smaller ________ that consist of people who are similar in terms of their ethnic origin,customs and ways of behavior.


Definitions:

Customer Contact Audit

An evaluation of all the points at which a business interacts with its customers to assess and improve service quality and customer experience.

Flowchart

A diagram that depicts a process, system, or computer algorithm, typically using symbols to represent steps and arrows to show the flow direction.

Service Quality

Service quality is the degree to which a service meets the customer's expectations and needs, often considered a key factor in customer satisfaction and loyalty.

Responsiveness

The ability of a business or organization to quickly and effectively reply to customer inquiries, complaints, or needs.

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