When HP Challenges the Notion That Computers Do Not Have

question 28

Multiple Choice

When HP challenges the notion that computers do not have to be difficult to use by stating that their product "is as simple as duh," it is altering a component of the multiattribute model to change attitudes.Which attitude change strategy is it using?

• A) changing the relative evaluation of attributes
• B) changing brand beliefs
• C) adding an attribute
• D) changing the overall brand rating
• E) changing consumers' subjective norms

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Definitions:

Lose Heat

The process by which an object or organism transfers heat to its surroundings, leading to a decrease in its own temperature.

Cattle Grazing

The practice of allowing livestock, specifically cattle, to feed on grass in open fields or pastures.

Grasslands

Biomes characterized by large open areas of grasses, with very few trees, that can be found in both temperate and tropical regions of the world.

Desert

A barren area of landscape where little precipitation occurs, resulting in harsh living conditions for most plants and animals.