When HP Challenges the Notion That Computers Do Not Have

question 28

Multiple Choice

When HP challenges the notion that computers do not have to be difficult to use by stating that their product "is as simple as duh," it is altering a component of the multiattribute model to change attitudes.Which attitude change strategy is it using?

• A) changing the relative evaluation of attributes
• B) changing brand beliefs
• C) adding an attribute
• D) changing the overall brand rating
• E) changing consumers' subjective norms

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