________ Involve Both the Beliefs That the Consumer Attributes to Relevant

question 85

Multiple Choice

________ involve both the beliefs that the consumer attributes to relevant others, such as friends and parents, and the consumer's motivation to comply with the beliefs held by those relevant others.

• A) Niche markets
• B) Subjective norms
• C) Direct experiences
• D) External attributions
• E) Foot-in-the-door techniques

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Definitions:

Uncertainty Avoidance

A cultural dimension that describes the degree to which members of a society attempt to cope with anxiety by minimizing uncertainty.

Hofstede's Framework

A model that identifies and analyzes five dimensions of cultural differences across countries, impacting workplace behaviors and values.

Values

Core beliefs or principles that guide and influence behaviors and decision-making.

Human Values

Fundamental beliefs or standards that guide behavior and preferences in individuals and societies.