PUB MINI CASE: Sean and His Friends, Most of Whom

question 10

Multiple Choice

PUB MINI CASE: Sean and his friends, most of whom are Irish immigrants or have Irish parents, enjoy drinking at The Celtic Knot, a small New York pub that serves many Irish beers, is decorated with genuine Irish paraphernalia, and holds weekly traditional Irish music sessions .Like many of his friends, Sean enjoys the feeling the pub gives him of connection with his Irish heritage.The pub advertises at community centers and churches in predominantly Irish areas of the city.On its posters, underneath a photo of a group of attractive young people in a cozy corner of the pub drinking and laughing together, is the pub's slogan: "Because being Irish is about more than just St.Paddy's Day."
-In the PUB MINI CASE,by targeting such a specific market,The Celtic Knot is engaging in ________.

• A) attitude research
• B) external attribution
• C) niche marketing
• D) defensive attribution
• E) attitude formation

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Definitions:

Educational Qualifications

Certificates, degrees, or diplomas obtained from educational institutions which demonstrate a person's level of education or expertise in specific areas.

Unemployment Rates

The proportion of the workforce that is unemployed and actively looking for work.

Charter of Rights and Freedoms

A fundamental document in Canada that guarantees certain political and civil rights to Canadian citizens.

Collective Bargaining

The negotiation process between employers and a group of employees aimed at reaching agreements to regulate working conditions, wages, and other aspects of workers' compensation and rights.