Consumers Who Have a High Need for Cognition Are Likely

question 62

Multiple Choice

Consumers who have a high need for cognition are likely to ________.

• A) form positive attitudes in response to ads that feature an attractive model or a celebrity
• B) form a positive attitude in response to ads or direct mail that are rich in product-related information
• C) form negative attitudes towards ads that are rich in product information
• D) feel neutral towards ads that feature attractive models or product information
• E) feel neutral toward ads that are rich in product-related information

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Definitions:

Marginal Product

The additional output that is produced by utilizing one more unit of a variable input, holding all other inputs constant.

Labor Market

The marketplace in which employers find workers and workers find jobs, characterized by supply and demand for labor.

Marginal Revenue Product

The extra income obtained by employing an additional unit of a production factor.

Total Losses

The complete financial loss amount suffered by an entity, typically used in insurance when referring to a loss where the insured item is totally damaged or destroyed.