Which of the Following Is True of Consumer Brand Beliefs

question 84

Multiple Choice

Which of the following is true of consumer brand beliefs in the context of changing consumer attitudes?

• A) Consumers tend to interpret ambiguous information in ways that challenge their preexisting attitudes.
• B) Consumers frequently resist evidence that challenges strongly held attitudes or beliefs.
• C) The easiest way to change consumer attitudes is to attack longstanding brand beliefs.
• D) Consumers generally embrace evidence that challenges strongly held attitudes and beliefs.
• E) Brand loyalty is very rare and so it is relatively easy for marketers to change brand beliefs.

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Definitions:

Neurons

Specialized cells within the nervous system that transmit information to other nerve cells, muscle cells, or gland cells, primarily through electrical and chemical signals.

New Regions

Newly explored or identified areas within a field of study or geographical locations.

Brain

The organ located in the head of vertebrates that coordinates the body's actions and reactions by transmitting signals to and from different parts of the body.

Primate Order

A category in the classification of mammals that includes humans, apes, monkeys, and their close relatives, characterized by advanced brain development, opposable thumbs, and typically binocular vision.