________ Are Groups That Serve as Frames of Reference for Individuals

question 2

Multiple Choice

________ are groups that serve as frames of reference for individuals in their consumption decisions because they are perceived as credible sources.

• A) Normative groups
• B) Formal groups
• C) Interpersonal groups
• D) Reference groups
• E) Informal groups

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Definitions:

Practices

Routinely followed procedures or habits in personal or institutional activities.

Culture

A complex system of beliefs, values, customs, behaviors, and artifacts that members of society use to cope with their world and with one another.

Adapt

The process of adjusting or changing in response to new conditions or environments.

Culture

The set of shared attitudes, values, goals, and practices that characterizes an institution, organization, or group.