Consumers Frequently Resist Evidence That Challenges a Strongly Held Attitude

question 43

True/False

Consumers frequently resist evidence that challenges a strongly held attitude or belief and tend to interpret any ambiguous information in ways that reinforce their preexisting attitudes.

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Definitions:

Hypocrisy

The behavior of people who do things that they tell other people not to do, behaving in a way that contradicts what one claims to believe or feel.

Current Culture

Refers to the prevailing trends, beliefs, norms, and practices that characterize society at a given time.

Sexuality

The capacity for sexual feelings and the way individuals experience and express themselves as sexual beings.

Repressive

Characterized by the restraint, prevention, or inhibition of expression, action, or activity, often used with regard to social, political, or personal control.