________ Possess a Wide Range of Information About Many Different

question 68

Multiple Choice

________ possess a wide range of information about many different types of products,retail outlets,and other dimensions of markets.They initiate discussions with other consumers,respond to requests for market information,and like to shop and share their shopping expertise with others.

• A) Market mavens
• B) Fixated consumers
• C) Opinion leaders
• D) Dedicated detractors
• E) Devotees

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Definitions:

Brainstorming Process

A creative method of generating a large volume of ideas within a group or individually, typically to solve a problem or stimulate innovation, without immediate judgment or criticism.

Review Paper

An academic article that synthesizes existing research on a topic to provide insights, draw conclusions, and possibly identify future directions for research.

Peter Drucker

A well-known Austrian-born American management consultant, educator, and author, regarded as the founder of modern management.

Future Employee

An individual who has been identified as a potential candidate to fill a specific role within an organization, pending the completion of the hiring process.