WATCH MINI CASE: Bob Is Interviewing for High-Level Managerial Jobs

question 79

Multiple Choice

WATCH MINI CASE: Bob is interviewing for high-level managerial jobs in the Boston area. He decides that, in order to make himself more appealing for the job, he should wear expensive suits and carry expensive business accessories. To this end, he has decided to purchase an Icon watch, because Bob perceives that Icon watches are expensive and typically worn by people with high social status. In fact, Icon specifically targets its wristwatches to image-conscious business executives and has its best results focusing its marketing efforts on men between the ages of 35 and 50 living in affluent zip codes of New York City and its surrounding suburbs.
-In the WATCH MINI CASE, Icon's focus on men of a given age in specific zip codes is an example of ________.

• A) affluence targeting
• B) single-variable indexing
• C) geodemographic clustering
• D) autonomic decision making
• E) socialization

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Definitions:

Other than Temporary

A designation for impairments or losses that are expected to be permanent or long-lasting rather than temporary fluctuations.

Available-for-sale

A classification for financial assets implying that they can be sold in the future, but are not held primarily for trading purposes.

Investment Portfolio

A collection of investments held by an individual or institution which may include stocks, bonds, real estate, and other financial assets.

Net Income

The amount of earnings left over after all operational, financial, and tax expenses have been subtracted from total revenue; essentially, the company's profit.