Advertisers Develop ________ as a Way to Describe Their Target

question 1

Multiple Choice

Advertisers develop ________ as a way to describe their target customers,including the specific media they read or watch.Media organizations develop ________ as a way to describe the consumers that use their media.

• A) customer profiles; consumer profiles
• B) consumer profiles; audience profiles
• C) psychological profiles; perceptual profiles
• D) audience profiles; customer profiles
• E) audience profiles; consumer profiles

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Definitions:

External Validity

Refers to the extent to which the results of a study can be generalized or applied to other settings, situations, or populations.

Women's Gym

A fitness facility specifically designed for or catering to women, focusing on providing a comfortable and supportive environment.

Confounding Variable

A factor other than the independent variable that might produce an effect in an experimental study, potentially misleading the results.

Proxy Variable

A variable that is used to stand in for, or represent, another variable that is difficult to measure or observe directly.