Consumers Tend to Read Ads Carefully for Products They Are

question 38

True/False

Consumers tend to read ads carefully for products they are interested in and tend to ignore ads that have no interest or relevance for them.

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Definitions:

Discrimination

Unfair and prejudiced treatment directed at various groups, particularly because of their race, age, or sex.

Extinction

Within the realm of behavioral psychology, it describes the slow reduction and ultimate vanishing of a learned reaction when the previously associated conditioned stimulus is no longer presented alongside the unconditioned stimulus.

Avoidance Training

A learning process in which an individual learns to prevent the occurrence of an unpleasant or harmful stimulus by performing particular behaviors.

Desensitization

A psychological process of reducing sensitivity or reaction to a stimulus, often used in therapy to manage phobias or anxiety.