If the Audience Is Friendly to the Advertiser's Products, Initially

question 74

Multiple Choice

If the audience is friendly to the advertiser's products, initially favors the communicator's position, or if it is not likely to hear an opposing argument, then a ________ is most effective. If the audience is critical or unfriendly and well educated, then a ________ is likely to be more effective.

• A) positive message frame; negative message frame
• B) two-sided message; one-sided message
• C) peripheral route to persuasion; central route to persuasion
• D) negative message frame; positive message frame
• E) one-sided message; two-sided message

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Definitions:

Slender Physical Body

Description of a body type that is lean and thin, typically with minimal fat and muscle mass.

Topical

Pertaining to a medication or treatment applied directly to a part of the body or to the surface of a body area.

-Al

A suffix meaning related to or pertaining to, used in the formation of adjectives.

Somatotrophic

Pertaining to or promoting somatic growth, often referred to in context with growth hormone that stimulates growth, cell reproduction, and cell regeneration.