HEADACHE MINI CASE: Fast Relief Sells a Pain Killer That

question 94

Multiple Choice

HEADACHE MINI CASE: Fast Relief sells a pain killer that is especially effective on relieving headache pain. Under the slogan "If you really want to fix a problem, you have to use the right tools," Fast Relief advertising points out that while its tablets aren't as effective at relieving muscle pain as Cure-All, its leading competitor, clinical trials have shown that Fast Relief is 10 times more effective than Cure-All at relieving headaches. At the beginning of the advertising spot, a woman is shown with her eyes shut tight and her hand pressed against her forehead. Over the course of the ad, the woman's face gradually relaxes and she begins to look relieved and comfortable. Fast Relief also advertises its products by having its tablets used by actors to relieve their headaches during popular television shows.
-In the HEADACHE MINI CASE, Fast Relief outlines a side-by-side comparison between its pain reliever and that of Cure-All. This is known as ________

• A) deceptive advertising
• B) psychological noise
• C) corrective advertising
• D) branded entertainment
• E) comparative advertising

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Definitions:

Extracurricular Activities

Activities that fall outside the realm of the regular academic curriculum, often promoting students' personal development, social skills, and interests.

Adverse Selection

A situation in insurance and other markets where buyers and sellers have different information, leading those most likely to incur risks to seek insurance or contracts more aggressively.

Moral Hazard

The situation where one party is willing to take more risks because another party bears the cost of those risks.

Insurance Industry

A sector of the economy composed of companies that provide risk management through the contract of insurance policies, offering protection against financial loss.