WATCH MINI CASE: Bob Is Interviewing for High-Level Managerial Jobs

question 104

Multiple Choice

WATCH MINI CASE: Bob is interviewing for high-level managerial jobs in the Boston area. He decides that, in order to make himself more appealing for the job, he should wear expensive suits and carry expensive business accessories. To this end, he has decided to purchase an Icon watch, because Bob perceives that Icon watches are expensive and typically worn by people with high social status. In fact, Icon specifically targets its wristwatches to image-conscious business executives and has its best results focusing its marketing efforts on men between the ages of 35 and 50 living in affluent zip codes of New York City and its surrounding suburbs.
-In the WATCH MINI CASE, Icon seems to be appealing to a target market of consumers seeking a wristwatch that provides ________.

• A) a sense of achievement
• B) a sense of power
• C) a sense of being well-educated
• D) a sense of status
• E) a sense of importance

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Definitions:

Job Experiences

The accumulation of knowledge, skills, and competencies obtained from performing tasks in various occupational roles.

Assessment

The evaluation or estimation of the nature, quality, or ability of someone or something, often used in educational and professional contexts to measure skills or knowledge.

Interpersonal Relationships

The social connections and associations between two or more people varied in closeness and duration.

Development

The process of growth, progress, or improvement in skills, knowledge, or infrastructure within an organization or society.