GROCERY STORE MINI CASE: SuperMart Groceries Is Interested in Drawing

question 84

Multiple Choice

GROCERY STORE MINI CASE: SuperMart Groceries is interested in drawing in Hispanic consumers in order to capitalize on the sizeable Hispanic population in communities surrounding its stores.SuperMarts in communities with an appreciable Hispanic population have begun stocking authentic Hispanic ingredients, hired bi-lingual managerial staff, and begun employing a higher proportion of Hispanics in high-visibility sales clerk positions.SuperMart has also begun an advertising campaign portraying SuperMart as providing the same products offered at more traditional Hispanic grocery shopping venues, with the benefit of lower prices and a much wider selection of products.
-In the GROCERY STORE MINI CASE,SuperMart is targeting a(n) ________ subcultural category of consumers.

• A) age
• B) geographic
• C) nationality
• D) social class
• E) gender

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Definitions:

Product Line

A range of related products offered by a single company, designed to serve different customer needs while maintaining a certain standard or characteristic.

Product Line Extensions

The practice of expanding an existing product line by introducing new variants or sizes, aiming to target different customer segments or adapt to changing market conditions.

Brand Awareness

The degree to which customers know about and can identify the special attributes or image associated with a specific brand's goods or services.

Advertising Costs

Expenses incurred in promoting a product, service, or brand to potential customers through various media channels.