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A ________ Advertising Strategy Involves Customizing Either the Product or the Communications

question 19

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A ________ advertising strategy involves customizing either the product or the communications program.


Definitions:

Test Condition

Specific circumstances or criteria established to conduct an experiment or test to observe outcomes or verify hypotheses.

Strongly Warrant

To greatly justify or provide sufficient reason for an assertion, claim, or action.

Strongly Support

To express emphatic backing or endorsement of an idea, proposal, or individual.

Dismissing Claim

The act of rejecting or ignoring a statement or argument without giving it proper consideration or offering sufficient evidence to the contrary.

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