GROCERY STORE MINI CASE: SuperMart Groceries Is Interested in Drawing

question 28

Multiple Choice

GROCERY STORE MINI CASE: SuperMart Groceries is interested in drawing in Hispanic consumers in order to capitalize on the sizeable Hispanic population in communities surrounding its stores.SuperMarts in communities with an appreciable Hispanic population have begun stocking authentic Hispanic ingredients, hired bi-lingual managerial staff, and begun employing a higher proportion of Hispanics in high-visibility sales clerk positions.SuperMart has also begun an advertising campaign portraying SuperMart as providing the same products offered at more traditional Hispanic grocery shopping venues, with the benefit of lower prices and a much wider selection of products.
-In the GROCERY STORE MINI CASE,which of the following is most likely to appeal to Hispanics?

• A) the availability of store-name or unknown brands
• B) large, impersonal SuperMart grocery stores
• C) the wide selection of frozen and prepared items offered at SuperMart
• D) cents-off coupons on well-known brands
• E) a store lay-out geared toward impulse buyers

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Definitions:

Forecast Value

A predicted numerical value that represents the expected outcome of a variable of interest in future periods, based on past and current data trends.

Weighted Moving Average

A calculated average of data points where different data points are given different weights, often used in technical analysis to smooth out price data.

Three-period

Pertains typically to a moving average or other statistical calculation considering data from three specific time periods for analysis or forecasting.

Weightage

Weightage refers to the assigned importance or value given to elements within a calculation or process, influencing the overall outcome.