The Reason That Many Products Fail When Marketed in a Foreign

question 50

Multiple Choice

The reason that many products fail when marketed in a foreign country is ________.

• A) many companies do not insure their products against theft
• B) many companies assume that if a product is a success domestically than it will be accepted anywhere
• C) marketers do not go through enough enculturation education
• D) marketers' use of localized marketing strategies negatively influence consumer preferences
• E) country of origin effects

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Definitions:

Human Capital

The abilities, understanding, and expertise held by a person or a group, considered in relation to their worth or expense to a company.

Forecasting Tools

Instruments or software used to predict future trends or outcomes based on current data.

Human Capital Requirements

The necessary skills, knowledge, and abilities that employees must possess to fulfill the roles and responsibilities within an organization.

Sales Levels

The amount of revenue or units sold by a company in a specific period, which can indicate the performance and market demand for its products.