There Are Four Possible Global Marketing Strategies,one of Which Is

question 69

Multiple Choice

There are four possible global marketing strategies,one of which is a global strategy,which involves offering ________.

• A) a uniform product and a customized message
• B) a uniform product and a uniform message
• C) a customized pricing strategy and a uniform message
• D) a customized product and a uniform message
• E) a customized product and a customized message

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Definitions:

Comparative Advantage

The ability of an individual, firm, or country to produce a good or service at a lower opportunity cost than competitors.

Exports

Goods or services sent from one country to another for sale or trade.

Wheat

A cereal grain that is a staple food in many parts of the world, used to make products like flour, bread, and pasta.

Cattle

Large domesticated bovines that are raised for their meat (beef), milk, or as draft animals.