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When Is Standardization of Product and Message Most Appropriate

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When is standardization of product and message most appropriate?


Definitions:

Extreme Values

Data points that are significantly higher or lower than the majority of a data set, often considered as outliers or anomalies.

Variance

A statistic that represents the extent to which a set of numbers is spread out, calculating the average of the squared differences from the Mean.

Original Units

The units in which the data was originally measured or collected before any transformations or conversions.

Skewed

A description of a statistical distribution that is not symmetrical, indicating that data points tend to extend more to one side of the mean than the other.

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