The Reason That Many Products Fail When Marketed in a Foreign

question 50

Multiple Choice

The reason that many products fail when marketed in a foreign country is ________.

• A) many companies do not insure their products against theft
• B) many companies assume that if a product is a success domestically than it will be accepted anywhere
• C) marketers do not go through enough enculturation education
• D) marketers' use of localized marketing strategies negatively influence consumer preferences
• E) country of origin effects

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Definitions:

Unemployment Tax Rates

Unemployment tax rates are percentages that employers must pay to state and federal agencies, based on the number of their employees, to fund unemployment insurance benefits.

Payroll Taxes Expense

Taxes that an employer incurs based on the wages and salaries of employees, including social security, medicare, and unemployment taxes.

Accrue Payroll

To accrue payroll means to record expenses and liabilities for salaries and wages incurred by an organization during an accounting period, but not yet paid.

Warranty Costs

Expenses incurred by a company to repair, replace, or refund products that are found to be defective within a warranty period.