Past Performance and Reputation of the Brand, and the Image

question 56

Multiple Choice

Past performance and reputation of the brand, and the image and attractiveness of the spokesperson used are all factors on which ________ is judged.

• A) brand appeal
• B) advertising creativity
• C) source credibility
• D) endorser credibility
• E) advertisement acceptability

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Definitions:

Water-Soluble Peptides

Molecules composed of short chains of amino acids that are soluble in water, playing various roles in biological processes including signaling and regulation.

Mineralocorticoids

A class of steroids, including aldosterone, that are produced by the adrenal cortex and regulate electrolyte and water balance.

Insulin Secretion

The method through which insulin, a hormone that assists in controlling blood sugar levels, is discharged by the pancreas.

Skeletal Muscle

A type of muscle tissue that is attached to bones through tendons and is involved in the generation of force to move the body.