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_________ Refers to the Fact That Consumers View Global Brands

question 94

Multiple Choice

_________ refers to the fact that consumers view global brands as a kind of "cultural ideal," and their purchase and use makes the consumer feel like a citizen of the world.


Definitions:

Distinct Personalities

Unique combinations of traits and characteristics that make an individual's behavior patterns uniquely identifiable.

Koro

A cultural-specific syndrome that involves an intense fear that one's genitals are retracting and will disappear.

DSM-IV

The Diagnostic and Statistical Manual of Mental Disorders, Fourth Edition, a manual published by the American Psychiatric Association which outlines the standard criteria for the classification of mental disorders.

Psychological Disorders

A wide range of mental health conditions characterized by significant disturbances in thought, emotion, or behavior.

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