Carl Needs a New Cell Phone,but When He Goes to the Store

question 10

Multiple Choice

Carl needs a new cell phone,but when he goes to the store to purchase one,he finds himself to be flooded with such a confusing array of new products and product variations that he decides to just stick to his old phone instead.Carl has experienced ________.

• A) postpurchase dissonance
• B) innovation overload
• C) market mavenism
• D) trialability
• E) viral marketing