$\text{MP3 MINI CASE:}$ Judy Wants a New MP3 Player So She Can Listen

question 3

Multiple Choice

$\text{MP3 MINI CASE:}$ Judy wants a new MP3 player so she can listen to music while she runs. She currently runs with a CD player, but is irritated with the frequency with which it skips and the limited amount of music that can be stored on a CD. After reviewing several consumer reviews on various tech websites, she identifies 5 different MP3 player models that might meet her needs. She decides that she needs at least 20 gigabytes of data storage on her player, and eliminates all options with fewer than 20 GB. There are now 3 models remaining. She then decides that she will only accept players with at least 15 hours of battery life. She is now considering only 2 players. Player A is heavier, but has a longer battery life. Player B is lighter, but has a shorter battery life. Judy chooses Player A because she believes that the longer battery life more than compensates for the additional weight.
-In the MP3 MINI CASE, the online consumer reviews that Judy reads before selecting a new MP3 player are part of the ________ component of the consumer decision-making model.

• A) output
• B) experience
• C) input
• D) trial
• E) process

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Definitions:

Cultural Diffusion

The spread of cultural beliefs and social activities from one group to another, including the adoption of cultural practices and symbols.

Celtic Band

A group of musicians specializing in music derived from the Celtic regions of Ireland, Scotland, and other areas, often featuring traditional instruments.

Buddhist Meditation

A form of mental training and discipline in the Buddhist tradition aimed at enhancing mindfulness, concentration, and insight into the nature of existence.

Material Culture

The physical objects, resources, and spaces that people use to define their culture, including homes, artwork, tools, and religious artifacts.