TABLE MINI CASE: Cynthia Recently Saw a New Coffee Table

question 106

Multiple Choice

TABLE MINI CASE: Cynthia recently saw a new coffee table being offered by a popular furniture designer. She thinks the table would go nicely in her living room.Her friend, Steve, has very tasteful furniture in his home and seems to know quite a bit about furniture, so Cynthia asks Steve for advice about whether the coffee table would match the other design elements in her living room.Cynthia spends about three weeks thinking about it before she makes the decision to buy the table.
-In the TABLE MINI CASE,when Cynthia thinks the table would go nicely in her living room and seeks Steve's opinion,she is at the ________ stage of the adoption process.

• A) awareness
• B) interest
• C) evaluation
• D) trial
• E) adoption/rejection

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Definitions:

Uncertain

A general state or condition of having doubt, being unsure about outcomes, or lacking predictability in events or decisions.

Outcome

The result or effect of an action, situation, or event; the end product of a process.

Universal Needs

Fundamental requirements or desires common to all humans, such as food, shelter, safety, and belonging.

Maslow's Hierarchy

A psychological theory proposed by Abraham Maslow that categorizes human needs into five levels, from basic physiological needs to self-actualization, influencing motivation and behavior.