Which of the Following Is True of the Demographics of Consumer

question 107

Multiple Choice

Which of the following is true of the demographics of consumer innovators?

• A) they tend to be older than noninnovators
• B) they have less formal education
• C) they have higher personal or family incomes
• D) they are likely to have lower occupational status
• E) they tend to be more downscale than other consumer segments

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