The ________ Constitutes the First Half of the "Mass Market

question 108

Multiple Choice

The ________ constitutes the first half of the "mass market" of consumers who would purchase a somewhat-established product.

• A) innovator
• B) early adopter
• C) early majority
• D) late majority
• E) laggard

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Definitions:

Cross Hedging

The practice of hedging risk by using a contract that is correlated with, but not identical to, the actual underlying asset or liability.

Commodity

A basic good used in commerce that is interchangeable with other goods of the same type, often traded on futures exchanges.

Futures Contract

A contract to purchase or sell a specified commodity or financial instrument at an agreed-upon price at a future date.

Credit Risk

The risk that the bond will not make all of its promised payments; default risk.