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TABLE MINI CASE: Cynthia recently saw a new coffee table being offered by a popular furniture designer. She thinks the table would go nicely in her living room.Her friend, Steve, has very tasteful furniture in his home and seems to know quite a bit about furniture, so Cynthia asks Steve for advice about whether the coffee table would match the other design elements in her living room.Cynthia spends about three weeks thinking about it before she makes the decision to buy the table.
-In the TABLE MINI CASE,when Cynthia thinks the table would go nicely in her living room and seeks Steve's opinion,she is at the ________ stage of the adoption process.
Deadline
The most recent deadline or schedule by which a task needs to be finished.
AIDA Strategy
Stands for Attention, Interest, Desire, and Action; a marketing model used to capture the stages a consumer goes through before making a purchase.
Social Media
Platforms and websites that enable users to create and share content or to participate in social networking.
Overt Selling
A straightforward and explicit approach to selling products or services without disguise or hidden intentions.
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