It Is to a Firm's Advantage to Develop Long-Term Relationships

question 14

True/False

It is to a firm's advantage to develop long-term relationships with existing customers because it is harder and more expensive to make an additional sale to an existing customer than to make a new sale to a new customer.

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Definitions:

AAfPE

The American Association for Paralegal Education, an organization promoting quality paralegal education and training.

ABA

An acronym that stands for the American Bar Association, a professional organization for lawyers in the United States.

Paralegal Education

An academic program or training that prepares students to assist lawyers in their legal work, including research, drafting documents, and case management.

Substantive Law

The part of law that deals with the rights and duties of persons and defines the legal relationship among them.