Consumers Often Develop Shortcut Decision Rules Called Heuristics to Facilitate

question 27

Multiple Choice

Consumers often develop shortcut decision rules called heuristics to facilitate the decision making process and to cope with ________.

• A) lack of information
• B) too much information
• C) contradicting information
• D) negative information
• E) inconsistent information

---

Definitions:

Ethical Imperialism

An attempt to impose your ethical standards on other cultures.

Universalism

Suggests ethical standards apply across all cultures.

Cultural Relativism

Suggests there is no one right way to behave; ethical behaviour is determined by its cultural context.

Ethical Unethical

Pertaining to the distinction between actions or decisions that are morally right (ethical) and those that are morally wrong (unethical).