When Company Y Buys Radio Time on All the Local

question 76

Multiple Choice

When Company Y buys radio time on all the local radio stations and plays the same advertisement on all of them,Company Y is engaging in ________.

• A) narrowcasting
• B) broadcasting
• C) simulcasting
• D) microcasting
• E) open casting

---

Definitions:

Permanent Account

An account that carries its ending balance over from one accounting period to the next, such as assets, liabilities, and equity accounts.

Doubtful Accounts

Accounts receivable that a company believes it may not be able to collect, often leading to the creation of an allowance for doubtful accounts.

Debits

An accounting entry that results in either an increase in assets or a decrease in liabilities on a company's balance sheet or in its income statement.

Credits

An accounting entry that either increases liabilities and equity or decreases assets, reflective of the dual-entry bookkeeping system.